KYRIK GAINES IS A MIAMI-BORN ARTIST AND DIRECTOR BASED IN NEW YORK, KNOWN FOR BUILDING CINEMATIC WORLDS THAT FUSE VIBRANT SOUTH FLORIDA CULTURE WITH A RELENTLESS PURSUIT OF CREATIVE LIBERATION. HIS WORK LIVES AT THE INTERSECTION OF SOUND AND IMAGE—WHERE MUSIC, MOVEMENT, AND VISUAL STORYTELLING COMBINE TO EXPLORE IDENTITY, TENSION, AND TRANSFORMATION.

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AS AN ARTIST, KYRIK CREATES GENRE-BLURRING WORK ROOTED IN EMOTION AND INTENTION. AS A DIRECTOR, HE APPROACHES STORYTELLING WITH A COMPOSER’S INSTINCT—TREATING PACING, RHYTHM, AND SILENCE AS NARRATIVE TOOLS AS MUCH AS DIALOGUE OR SPECTACLE. THIS DUAL PRACTICE ALLOWS HIM TO SHAPE PROJECTS HOLISTICALLY, FROM CONCEPT TO FINAL FRAME.

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HIS WORK SPANS MUSIC, FILM, AND BRAND STORYTELLING. KYRIK HAS DIRECTED AND ART-DIRECTED NARRATIVE-DRIVEN CREATIVE AND CAMPAIGN CONCEPTS FOR HEINZ, DELTA, ALLY, MCDONALD’S, AND YETI—CRAFTING VISUALLY BOLD, CONCEPTUALLY SHARP WORK THAT BALANCES COMMERCIAL CLARITY WITH CINEMATIC DEPTH.

AUTHENTIC, FEARLESS, AND DEEPLY INTENTIONAL, KYRIK GAINES CREATES WORK MEANT TO BE FELT AS MUCH AS IT IS SEEN—INVITING AUDIENCES TO LISTEN CLOSER, LOOK DEEPER, AND SIT WITH WHAT’S REAL.