KYRIK GAINES IS A MIAMI-BORN ARTIST AND ART DIRECTOR BASED IN NEW YORK, WHOSE WORK FUSES VIBRANT SOUTH FLORIDA CULTURE WITH A RELENTLESS PURSUIT OF CREATIVE LIBERATION. HE STUDIED MUSIC AT FLORIDA A&M UNIVERSITY, WHERE HE WAS SELECTED TO PERFORM AT CARNEGIE HALL FOR THE 2017 NATIONAL HONORS PERFORMANCE SERIES, AND HIS FOUNDATION IN PIANO, GUITAR, AND SAXOPHONE INFORMS A GENRE-BLURRING SOUND THAT BRIDGES R&B, POP, AND HIP-HOP WITH DEPTH AND INTENTION. KYRIK LATER EXPANDED HIS VOICE IN BROADCASTING AND PRODUCTION, SERVING AS AN ON-AIR TALENT AND PRODUCER AT IHEARTMEDIA ON FOX SPORTS AND 103.5 THE BEAT, CREATING LIVE SHOWS AND DEVELOPING COMPELLING ORIGINAL PROGRAMMING. BEYOND MUSIC, HE BUILDS VISUAL WORLDS THROUGH ART DIRECTION AND CINEMATIC STORYTELLING—CRAFTING NARRATIVE-DRIVEN CREATIVE WORK AND CAMPAIGN CONCEPTS FOR HEINZ, DELTA, ALLY, MCDONALD’S, AND YETI. AUTHENTIC, FEARLESS, AND DEEPLY INTENTIONAL, HE SHAPES CULTURE THROUGH LAYERED, PURPOSE-DRIVEN WORK THAT INVITES AUDIENCES TO LISTEN CLOSER, LOOK DEEPER, AND FEEL SOMETHING REAL.