DIP OR DRIZZLE
THE BEST KIND OF FRIENDSHIPS ARE WHEN TWO PEOPLE MAKE EACH OTHER BETTER.
AT THEIR BEST, HEINZ’S STORY IS ABOUT BEING ADDITIVE, A PARTNER, A SIDEKICK.SO THEY SET OUT TO HIGHLIGHT THE IRRATIONAL LOVE BETWEEN HEINZ AND CHICKEN, ALONG WITH THE NEXT-LEVEL DELICIOUSNESS THEY UNLOCK IN EACH OTHER.
ROLE:
CREDITS:
Concepted, developed and executed visual identity.
Concepted design and presentation of Heinz Dip or Drizzle bottle, and directed/produced OOH
Produced while at Wieden and Kennedy along
with the creative talent of Samantha Starks and Sean McLaughlan
DELTA BLUE SKY LABS
IF YOU LIKE TO TRAVEL, YOU KNOW HOW IMPORTANT IT IS TO HAVE YOUR TRAVEL-SIZES HANDY. IT’S WHY P&G MAKES ALL THEIR MOST POPULAR PRODUCTS IN TRAVEL SIZES, SO TRAVELERS NEVER HAVE TO CHOOSE BETWEEN THE PERSONAL CARE PRODUCTS THEY LOVE, AND THEIR LOVE OF TRAVEL. THEY’RE BIG FANS OF WHAT DELTA HAS BEEN DOING AND WERE INTERESTED IN PARTNERING. EXCITINGLY, THEY WERE COMPLETELY OPEN TO WHAT FORM THAT PARTNERSHIP TOOK. SINCE PEOPLE USUALLY FORGET THAT SHAVING CREAM IS A LIQUID MAKING IT ONE OF THE MOST HIGHLY CONFISCATED ITEMS AT THE AIRPORT. WE’VE DECIDED TO TURN BELOVED P&G LIQUID PRODUCTS INTO TSA FRIENDLY SOLIDS.
ROLE:
Concepted, developed and executed visual identity.
Concepted design and presentation of Delta Blue Labs, Gillette Travel Bursts, Olay Travel Bursts, and directed/produced OOH
CREDITS:
Produced while at Wieden and Kennedy along
with the creative talent of David Zheng and Sean McLaughlan
DE-ICE NYC IS A LOUD, UNAPOLOGETIC CAMPAIGN TELLING ICE TO GET OUT OF NEW YORK CITY—PERIOD. WE’RE CALLING OUT THE WAY IMMIGRATION ENFORCEMENT HAS QUIETLY EMBEDDED ITSELF INTO EVERYDAY LIFE AND DEMANDING THAT IT STOPS. THROUGH BOLD STREET ART, DISRUPTIVE PUBLIC INSTALLATIONS, AND PLAYFUL BUT POINTED ACTIVISM, THE CAMPAIGN TURNS THE CITY’S INFRASTRUCTURE INTO A MEGAPHONE, REMINDING EVERYONE THAT NYC SHOULD BE A SANCTUARY, NOT A SURVEILLANCE ZONE. THIS IS ABOUT PROTECTING OUR NEIGHBORS, REJECTING FEAR, AND MAKING IT CLEAR THAT THERE’S NO ROOM FOR ICE HERE.
ROLE:
Concepted, developed and executed visual identity.
Concepted design and presentation of DE-ICE NYC stickers, and directed/produced OOH
CREDITS:
Produced while at Wieden and Kennedy along
with the creative talent of Samantha Starks, Sean McLaughlan,
and tremendous production support.
ROLE:
CREDITS:
Concepted design and presentation of McDonald's social content, and produced Grimace GIF.
Produced while at Wieden and Kennedy
EVERGREEN MCDONALD’S SOCIAL CONTENT IS A YEAR-ROUND CREATIVE PLATFORM DESIGNED TO KEEP THE BRAND CULTURALLY SHARP AND ALWAYS IN THE CONVERSATION. IT BLENDS EVERYDAY MOMENTS, INTERNET HUMOR, AND NOSTALGIC MCDONALD’S RITUALS TO CREATE CONTENT THAT FEELS NATIVE TO THE FEED—NOT LIKE AN AD. FROM PLAYFUL VISUAL STORYTELLING TO QUICK-HIT TRENDS AND REACTIVE DROPS, EVERYTHING IS BUILT TO CELEBRATE THE UNIVERSAL JOY OF A MCDONALD’S RUN AND THE ROLE IT PLAYS IN REAL LIFE. THE APPROACH KEEPS THE BRAND FRESH, HUMAN, AND CONSISTENTLY RELEVANT—SHOWING UP THE WAY YOUR FUNNIEST FRIEND WOULD, EVERY SINGLE DAY.
A GOOD PLACE FOR BAD IDEAS
A GOOD PLACE FOR BAD IDEAS IS OUR KENNEDYS CREATIVE PLAYGROUND—A SPACE WHERE NOTHING IS TOO WEIRD, TOO RISKY, OR TOO IMPOSSIBLE TO EXPLORE. IT’S BUILT ON THE BELIEF THAT THE BEST IDEAS USUALLY START AS THE WORST ONES, AND THAT BREAKTHROUGHS HAPPEN WHEN YOU’RE NOT AFRAID TO FAIL SPECTACULARLY. THIS PLATFORM INVITES EXPERIMENTATION, CHAOS, AND CURIOSITY, TURNING ROUGH SPARKS INTO REAL WORK THROUGH COLLABORATION, CRITIQUE, AND UNAPOLOGETIC AMBITION. IT’S A REMINDER THAT CREATIVITY NEEDS ROOM TO GET MESSY BEFORE IT BECOMES MAGIC.
ROLE:
Concepted, developed and executed visual identity.
Concepted design and presentation of Kennedy stickers, tramp stamp tattoo’s, and directed/produced Kennedys photoshoot
CREDITS:
Produced while at Wieden and Kennedy
STANDBY...